Zoom is expanding its service with multiple innovations that project the service beyond the corporate perimeters, although this remains one of the key markets. In many ways aligning itself with the competition, Zoom adds to its video calling service the possibility of using interactive backgrounds , of transcribe the conversations , to divide the calls into smaller groups (the so-called breakout room ), to use applications that are called “ Zapps “and to create paid events via OnZoom . Perhaps the most important news, however, is that the end-to-end encryption also arrives, and finally.

Zoom expands with the Zapps and introduces further news in the service

Zoom has presented many innovations that go to position its service in a way to be more attractive to a wider and more varied audience. Thanks to its ease of use, the Zoom service has in fact been used during the last few months of total blocking beyond the company perimeters for which it was designed and this has led the company to introduce innovations that also meet the needs of this new non-corporate public as well as those of the realities that practice smart working.

The first change is that of the division of video call participants in smaller groups (in English breakout room ), so that they can discuss specific topics. To this is added the possibility of arranging the participants according to a predefined scheme and with an accompanying background, for example that traces a meeting room or a school classroom. Then the reactions were added, which allow you to add small animations and sounds, and the automatic call transcripts that leverage artificial intelligence to extract key passages without having to cover the entire call recording.

The Zapps allow the integration of third-party services to make the experience richer use, for example sharing documents or presentations directly from Zoom. At launch there are 25 partners: Atlassian, Asana, Box, Cameo, Chorus, Coda, Coursera, Dropbox, Exer, Gong, HubSpot, Kahoot !, Kaltura, Lucidspark, Miro, Mural, PagerDuty, Pitch, ServiceNow, Slack, Slido, Smartsheet, Superhuman, Woven and Wrike.

OnZoom is the paid event service that Zoom will make available and that will allow, for example, to pay to access content such as yoga lessons or language courses in an integrated way and without having to carry out further steps through external tools. The feature will be in beta until the end of 2020 and at this stage Zoom will not ask you to pay a percentage of sales.

Zoom adds end-to-end encryption to meetings

The end-to-end encryption instead represents the closure of a process that began months ago, after the company was discovered not to use it for video calls despite having advertised the opposite. The effort required to add this functionality was considerable, so much so that it took about six months; initially end-to-end encryption will be available as “technical preview” for 30 days , to be subsequently extended to all users, both paying and non-paying users, who will therefore be protected by third party intrusions – a particularly useful feature in the business environment, d