The year 2020 was definitely the year of the Internet, and the popularity of online communication necessarily definitely increased. In November this year, a record 2 million users used the ClickMeeting webinar platform in Poland. And what does it look like in other European countries? In France, the number of participants in webinars taking place on the ClickMeeting platform in November compared to March this year. increased by 200 percent, in Germany by over 40 proc., in Italy by 14 percent, in Great Britain by 10 percent, and in Spain by 6 percent. The coming year 2021 will become the year of even more advanced connectivity of the online and offline world through remote learning, work and hybrid events.

In November this year, 2 million users in Poland used the ClickMeeting webinar platform. This is an undeniable record in the history of the brand. How is it in other European countries? Details below.

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A revolution in education

The biggest revolution 2020 is the introduction of distance learning in schools and universities. Back in January, the slogans “remote learning” and “online learning” reached the level of 15 million internet users. In March, this number increased by 1184 percent, which means that the interest in the subject of e-learning online at that time was the highest in during the year. And so, just before the summer holidays, this number fell by half. In November, as schools closed again, interest in the topic returned to its March levels. In a study by ClickMeeting, in the short term return to full-time education, as much as 86 percent. of respondents said that schools are not ready to move back to distance learning.

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Concurrently for 44 proc. of respondents, the hybrid learning model, combining offline and online, would work best in the current situation. “Conducting lectures and workshops over the Internet allows you to reach a much larger audience than a meeting in a traditional form” – says Dominika Paciorkowska, Managing Director at ClickMeeting – “Therefore, universities and training companies began to appreciate the opportunities offered by online classes long before the pandemic Even after the pandemic is over, the tendency to organize such events, if not exclusively via the Internet, then at least in a hybrid form, will probably continue. “

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E-event industry

The organizers of events, festivals and conferences faced almost as big a challenge as schools, which so far were held stationary and gathered even several dozen or several hundred thousand people. To survive, they had to quickly adapt to new, very difficult and unusual conditions. Webinar platforms responded to their needs by introducing new functions, including increasing the number of participants that could participate in the event. In March, the number of Internet searches for the terms “online events” and “online events” increased by more than 350 percent. compared to January.

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After easing the restrictions, the interest in this topic began to decline – in May the number of searches was higher by 220 proc. and in November at 150 percent. compared to January. “We are now able to organize events for over 5,000 people, we plan to further increase this number in the near future. We also plan to gradually add features that allow participants to become more interactive at mass events. Here, as in the case of educational events, I expect that in In the future, a hybrid mode of organizing events will become popular, in which some participants will be present on site and others will take part in the event via the Internet “- says Rajmund Dziemaszkiewicz, Product Director at ClickMeeting.

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Universal work from home

The phrase “online work” was also popular, which in March Internet users searched for over 450 percent. more often than in January 2020. In the following months, the interest in this slogan decreased, returning to the level from the beginning of this year. According to a Clickmeeting survey conducted in September this year 86, percent. of respondents want legal regulation for remote work, and already 64 proc. expects the employer to subsidize the equipment. However, during the social quarantine as much as 88 percent. people started working outside the office. In turn 48 proc. people declare to work from home in full, and 21 . part-time. The respondents say that they like to perform duties from home (74 percent. the solution has more advantages than disadvantages (53 proc.). Platforms for collaborative work, webinars and conferences help in these work models.

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is approaching First of all, privacy

The forced transfer of most communication and activity to the online world has increased the awareness of Internet users, who attach increasing importance to security your data. “We regularly train our employees and constantly monitor the current standards and changes in the law in the field of data security” – comments Dominika Paciorkowska – “To make sure that all our activities are compliant with the GDPR, we conducted an audit of the entire organization, introduced changes in internal policy and verified contracts with our partners and we have renegotiated those that required adjustment to the new regulations. When designing each new solution, our specialists take into account the protection of ClickMeeting users’ data. “

Source: ClickMeeting