After EA, there are now in-game advertisements at 2K Games
Source: Hardware Luxx added 22nd Oct 2020Already last September, the game company EA annoyed the community with advertisements in the mixed martial arts game UFC 4. It should be widely known among game publishers that in-game advertising is not the best idea for promoting products. However, this does not seem to have arrived at 2K Games yet.
According to various players, the publisher does not have one in the sports game NBA 2K 21 The skippable spot for the Oculus Quest 2 virtual reality headset is displayed. The YouTuber Stevivor recorded the corresponding spot in a video. The advertising is placed over the entire menu and thus ensures a forced break until the spot is over.
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Of course, a corresponding shit storm including review bombing did not allow long in coming. As a result, the application for NBA 2K 10 slipped to 0.8 from 10 points. However, 2K Games has already rowed back and announced via the social media platform Twitter that the ad had been a mistake. However, there is no excuse. Neither did the company mention a specific point in time when the Oculus ad will be removed from the game.
Since this is a full-price title released at the beginning of September 2020, gamers are annoyed comprehensible. In addition, 2K Games did not promise a free upgrade to the next-gen consoles from either Microsoft or Sony. The Mamba Edition of the sports game, which is just under 100 euros, must be purchased for this.
Thus, the publisher seems to be getting further and further out. Even if NBA 2K is a successful implementation of the US professional basketball league, the patience of the fans should be not be tested to such an extent. Especially since there is a corresponding alternative on the market with EA’s NBA Live series. However, it remains to be seen whether advertisements can be expected here soon as well.
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