Amazon provides the technology behind its Alexa software for voice assistants from other providers. The first customer is the car manufacturer Fiat-Chrysler, which is developing its own Alexa-based assistance software for its vehicles, as Amazon announced on Friday. The partners can set other wake-up words, voices and additional functions for their voice assistants.

The possibility of having Amazon do most of the development work and Appearing to users with their own voice assistant at the same time could be interesting not only for car manufacturers, but also for manufacturers of household appliances or entertainment electronics, for example.

Assistant coexistence Up until now, Amazon mainly offered the option of integrating Alexa into devices from other providers. Google is also pursuing this strategy with its competing Assistant. Apple, on the other hand, only integrates its Siri voice assistant into its own devices.

Amazon does not want to give up any ground with the new offer: The brands’ own assistant should Coexist and collaborate on devices with Alexa. In this way, the users would get both a voice assistant that was tailored to the products of the provider and access to the usual functions, it was said to justify.

(dahe)