“We are delighted to bring the Prime Video app to Sky Q and NOW TV devices in time for the holidays,” said Jay Marine, Vice President, Prime Video Worldwide. Plus, with NOW TV coming to Fire TV, customers in Italy have never had so much choice as to what to see, however they’re viewing it. “

” Thank you to this collaboration, Sky Q is increasingly the reference point for those who want to have in one place the wide choice of Sky-branded content, the main streaming apps and a simple and engaging viewing experience. All this makes it much easier for our subscribers to find the content they love the most, making their lives easier “, said Maximo Ibarra, CEO of Sky Italia.

Sky Q subscribers can find Prime Video in the App section or by saying “Open Prime Video” on their voice remote control and then pair their own Prime Video account at Sky Q. The Amazon Originals not to be missed are visible on the Home of Q next to the Sky and Netflix contents. During 2021, subscribers will be able to expect further additions , and it will also be possible to search for Prime Video content, including series and movies, using Q’s voice control. Sky subscribers who do not are still Prime customers can sign up via the Amazon Prime Video app for a free trial period of 30 days.