When Apple finally hits the market with its own electric car, it will primarily affect Tesla. This is the opinion of analysts at the Morgan Stanley banking house, who published a current study on the subject at the festival. According to this, the electric car maker under the leadership of Elon Musk has to fear far less of traditional vehicle manufacturers such as VW or Toyota than of the iPhone manufacturer.

Apple has “central ingredients” It has the “central ingredients” that are critical to To be successful in the automotive industry in the future: access to capital (Apple is the most valuable publicly traded company in the USA), the ability to attract and retain top talent, hardware design skills (from the human-machine interface to the battery) and a “rich ecosystem, to take advantage of recurring revenues through subscriptions and services “. According to Morgan Stanley, the revenues that can be achieved with “Internet of Cars” services could “exceed the entire auto business”. Musk wanted to talk to Tim Cook Recently there were rumors that Apple will enter the vehicle business for the foreseeable future. The “Project Titan”, “Apple Car” or “iCar” is according to the news agency Reuters supposedly ready for delivery from 2024. After the announcement, the Tesla share initially fell. Elon Musk let himself be carried away shortly afterwards to divulge the information that he had even approached Apple during the “darkest days of Model 3” to negotiate a sale. Allegedly Apple boss Tim Cook refused.

Apple expert waves it away It is unclear whether it actually stays with the timeline 2024. The well-known Apple observer Ming-Chi Kuo from the money house TF International Securities from Taiwan said on Sunday that the development plan for the Apple Car is “still unclear” and if development starts (or has started) this year, it will be before 2025 to 2027 nothing. In fact, Apple has been working on the project for many years. However, according to Kuo, “don’t be surprised if the launch schedule is postponed to 2028 or later”. Until then, Tesla could still sell numerous cars. (bsc)