Apple is apparently about to publish excellent quarterly figures. At least that’s what most analysts on Wall Street assume. The consensus forecasts indicate that the iPhone company has managed to break the 2020 mark in the last three months of the year to skip billions of US dollars in sales – more precisely, it should even 102, 5 billion. That would be higher revenues in a quarter than ever before. The old record was 91, 8 billion and was set the year before.

Target price on 152 Dollar increases Some observers even go beyond the already decent consensus forecast. The well-known Apple analyst Katy Huberty of the bank Morgan Stanley believes that Apple will deliver at least 20, 2 billion dollars in sales. It therefore raised its target price to 152 dollars. The rate is currently at over 136 dollars after it had risen by almost 3.7 percent on Thursday.

High profit expected The reason for the positive forecasts is primarily the business with iPhone 12 and iPhone 12 Per. It is said to be going great, as many users had previously postponed the upgrade because they had been waiting for the first 5G devices from Apple. Analyst Huberty also expects a profit per share of USD 1.00 50. That would also be a record. Wall Street’s consensus forecast here is also a very decent $ 1 41 Dollar.

Best launch in half a decade According to Huberty, the iPhone was 12 “Apple’s most successful product launch in the last five years”. That manifested itself in a successful Christmas quarter “and beyond”. In addition, there is an apparently fantastic business in China. The country claims to have overcome the Corona crisis and is already showing economic growth. There the iPhone 12 should meanwhile have a market share of 20 percent have more than any other iPhone in years. In addition, there are surveys according to which Apple was able to take away a lot of customers from the market-dominant Huawei – so many users have never been “switched” as in the past 15 months, so Huberty.

Wearables and services business Other Apple product categories are also doing well. These include in particular iPads and Macs, which developed a surge in demand during the pandemic due to the home office regulation. There is also the wearables category with Apple Watch and headphones. The service business strongly promoted by Apple is also expected to grow – although Huberty is more cautious here than her colleagues. Still, the App Store is said to have had a strong quarter. Apple will release its quarterly figures on 27. January present. (bsc)