Neil Cybart is not the latest arrival among Apple analysts, and wrote in the past few hours that last month one billion iPhones were registered in use . The expert also pointed out that Apple has not yet reached the peak of sales, despite having decided not to reveal the sales numbers anymore. Cybart’s estimates were described in a post on Above Avalon.

“One billion people have an iPhone” , writes the analyst. “In my estimation, Apple passed the 1 billion iPhone user milestone last month. Thirteen years after it was introduced to the market, iPhone remains the most popular and best-selling smartphone “. Cybart’s information, if true, would be great news for Apple: since the company decided, in 2018, not to report the exact sales numbers it was thought that the iPhone by had reached the maximum sales peak. According to Cybart, however, the reasons were different.

“The simple units sold do not they can tell the business behind iPhones. This was the main reason for Apple’s decision to no longer provide iPhone unit sales numbers on a quarterly basis “, we read on the blog. Market analysts and experts used numbers incorrectly, according to Cybart, carrying out poor quality market analysis : “Flat or falling unit sales don’t automatically mean iPhone business fundamentals have deteriorated.” Cybart further specified: “Conversely, a longer update cycle may be a major factor behind declining unit sales. Furthermore, unit sales say nothing about customer loyalty and satisfaction rates, which are key. when it comes to a customer’s decision to continue using a product “.

are 1 billion iPhones in circulation

Wall Street and analytics firms have focused too much on the battle between Android and iOS, and specifically on the passage of users from devices with the green robot operating system to iPhones, however Cybart points out that new users in the Apple platform have always occupied a relatively small slice of the pie . To better understand the fundamentals of Apple Cybart recommends relying on the base of active users, which the analyst calculates based on the purchase data of the new models, and the models sold as used. In 2019 Apple indicated that the iPhone user base counted approximately 900 millions of users, and extrapolating the new data Cybart suggested that that number has now reached milestone of one billion .

Based on official Apple numbers revealed in 2019, 1.5 billion iOS devices were in circulation at the time, and 900 millions of these were iPhones. La Mela instead sold one billionth