Apple would be “working hard” to develop proprietary search technology : this is what the Financial Times reports on the basis of the new operations of the antitrust authority of the United States of America which has targeted the precious agreement between Apple itself and Google that grants to the latter to have its own search engine as default option on all Apple devices.

Within the recent update of the mobile operating system iOS 14 Apple shows the web search results and their links in the form of “Siri suggestions” directly on the phone’s search screen, accessible by swiping down. Siri’s suggestions have been available for several generations of the operating system, but Apple’s willingness to push its relevance is recent, and that would testify that Apple is working to build its own search alternative to the Google engine.

Siri or Spotlight: could one of them be Apple’s future search engine?

From this point of view, the recruitment, which took place over the past years, of John Giannandrea, former head of Google search. Giannandrea was hired with the aim of improving the AI ​​capabilities and functionality of Siri. It is also worth noting the continuous job offers proposed by Apple for figures who have among their skills those of programming and management of search engines and algorithms.

According to information gathered by the Financial Times, there is also an increased activity of Applebot, the web crawler of Apple, which currently works to improve the search results of Siri and Spotligh you who in the past had fueled speculations on the development of a search engine by the Apple.

In recent days, the US Department of Justice has formalized the launch of an investigation to verify the contours of the commercial agreement between Apple and Google and the value ranging from eight to twelve billion dollars that are awarded to Apple for leaving the Google search engine as the default on its devices. According to the Department, the agreement demonstrates disrespectful conduct of free competition to protect Google’s monopoly. The latter is in the viewfinder, but the Apple is simultaneously monitored