About the not undisputed new functions of the iPhone 12, 12 mini and 12 Pro and 12 Pro Max counts MagSafe, Apple’s new proprietary wireless charging standard. Starting with the fact that it only delivers full speed for Apple devices, to the need to purchase the charging puck and power supply for a good 70 euros to have to make strange design decisions for accessories – one wonders what Apple was thinking about all of this.

iPhone colors inspired by gemstones Usually the company does not communicate such things. And Apple’s very important team of designers, the Industrial Design Group consisting of 12 men and women, does not usually communicate at all. In an article for the design magazine Wallpaper this has now surprisingly changed.

Evans Hankey, Vice President for Industrial Design, reports on the color palette of the new models. The starting point was an exploration that revolved around gemstones. “We love the depth of color and the way the colors work through the covers.” Apple designer Eugene Whang, on the other hand, speaks out about the various accessory products, including the – meanwhile widely criticized – card cover, which the group for slack 35 Euro offered.

A cohesive family The final form of products like the “iPhone leather wallet with MagSafe” or a new leather sleeve for the iPhone – 12 – the series is characterized by “the connection to the MagSafe ecosystem”. For example, the screen changes color to match the accessories. The phone and its accessories are a “single cohesive family,” adds another long-time Apple designer, Jeremy Bataillou.

According to Vice President Hankey, we are happy that there is “an ecosystem around our products”. As a design team you always try to deliver “a specific new value” and to make the devices “even more personal”. Unfortunately, there are no critical questions about why the new card cover can easily fall off the new iPhones in the article. (bsc)