Apple has just released the latest financial results for the fourth quarter of the fiscal year 2020, the third quarter of the calendar year. The company recorded a noticeable progress in almost every segment of its activity, which allowed it to break new records, also last year’s. The sale of iPads and Mac computers, as well as the sale of services, are a source of pride for the manufacturer, while the situation related to smartphones seems to be worrying. The Apple iPhone has turned out to be much less interesting to consumers than might be expected. However, it is worth knowing the reasons that give a very good prospect for the future of the category of smart phones with the bitten apple logo.

Apple presented its latest financial results for the third quarter of the calendar year 2020. Even though iPhone sales have declined, the success of the rest of the segments is record high.

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To avoid any misunderstandings, here is a small explanation of the concept of quarter in terms of these results. The data for the quarter of the financial year Q4 2020 actually refers to Q4 2020 of the calendar year. The formalities are behind us, let’s get to the point. Apple’s total revenue in the past quarter was 64 698 billion USD, which is just ~ 1 percent growth (64 040 billion USD) compared to the same period last year. The increase is noticeable but slight. The culprit is less by 20, 7 percent. interest in smartphones from the iPhone family. Customers apparently were expecting series models 12, so I’m betting that next quarter will be one of the best in recent years years.

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Despite poor smartphone performance, Apple is recording massive increases in other segments. IPad revenue was $ 6 797 $ 6 billion (46 percent increase) , Macs earned the company 9 032 million USD (29, 2% increase). Services and accessories earned on themselves respectively 14 549 billion USD, and 7 876 billion USD. The good situation with iPads and computers can be caused by a pandemic and increased remote work. Buying a computer or tablet for remote work is justified here. The smartphone, the full potential of which we appreciate only after leaving the house, does not seem to be a priority.

Source: Apple