Prices for the new generation of graphics cards have been clearly elevated since their release, with demand far ahead of production. The situation is unlikely to change, at least very rapidly, to a positive one, if Asus’ recent decision gives any indication.

VideoCardz says Asus Technical Product Marketing Director Juan Jose Guerrero III conveyed a message to the closed Asus DIY Facebook group, which paints a grim picture of pricing for the near future. According to the company, it has worked closely with its partners to keep prices as low as possible, but rising component prices, logistical problems, various import duties and other rising costs have forced the company to increase its prices from previous levels.

The increase in Asus MSRP prices will affect both the company’s motherboards and graphics cards, and it is possible that prices for products that have not yet changed would increase later in the first quarter. The company did not publish a list showing the new and old prices for each product, but according to VideoCardz, for example, the price of the ROG RX 6800 XT Strix LC has risen almost 1079 in the Newegg store as a result of this change. from 899, 99 to 1079, 99 dollars. The price of the card is the same 1079, 99 dollars now also in Asus’ own online store.

Source: VideoCardz