Apple’s eco-boss, Lisa P. Jackson, who was the powerful head of the American environmental protection agency EPA under Barack Obama, announced the astonishing measure in person on Tuesday during the iPhone keynote: The company will be introducing its new series of cell phones – iPhone 12 and 12 mini and 12 Pro and 12 Pro Max – in future neither a power supply nor wired earphones, the EarPods, will be included.

You have some “big environmental news for the iPhone” her colleague had previously announced before Jackson reported from the roof of Apple Park to explain the plan between solar cells and the green interior of Apple headquarters.

Zur Jackson’s reasoning went very far. They looked for ways to avoid waste and use less material in their production and supply chain. It was noticeable that over 700 millions of Lightning headphones are already in circulation, and more and more people are using wireless technology, for example from Apple or Beats.

Two billion Apple power supplies in the world There were still over two billion Apple power supplies in the world – third-party products did not exist included. “That’s why we’re removing these parts from the iPhone box.” That reduces greenhouse gases and avoids the extraction and use of valuable materials. The iPhone box is also becoming so lighter and thinner that you can pack up to 70 percent more products on a pallet. That would reduce the CO2 emissions in logistics.

Mac & i editor Ben Schwan has been writing about technology topics since 1994 and now focuses his attention on Apple devices in particular. He likes the design of Mac, iPhone and iPad and believes Apple often delivers the more user-friendly products. The hardware and software world from Cupertino is not always perfect for him.

Long story short: In future, only the iPhone and a Lightning-to-USB-C cable will be in the packaging , because of the environment. No distinction is made between cheaper and more expensive models, all iPhone 12 models are treated equally. In addition, iPhone 11, XR and SE 2020 acts like this, you shouldn’t catch an old packaging.

That all sounds very sensible and ecological at first. However, Apple neglects one central point: With the new eco-measure, the company has found a way to further increase its already phenomenal margin, which is unique in the industry.

Not a cent will probably go to the customer You can read that simply by the fact that Apple does not save a cent is guaranteed to be produced by the omission, seems to pass on to customers. Instead, the devices cost as much as before, provided they can be compared with their previous model – even if Apple emphasizes that they would have the prices for the iPhone 12 Pro can even increase it, after all, there is better technology in it.

Neither the power supply nor the EarPods were really cheap. The total value was good 50 Euro, even if Apple has now switched to lowering the individual prices, the customers should the once included Want to have hardware. The users probably also see nothing of the saved logistics costs. 70 Percent more devices on a pallet should also contribute significantly to improving the margin.

Steps to preserve our planet are at s