Chinese case and cooler manufacturer, DeepCool, has today announced a company rebranding, including a new logo, website and ‘corporate brand identity.’ DeepCool says its rebranding ‘reflects a continuous evolution of the organization, its products, and the computer hardware industry as a whole.’

With a new logo that DeepCool claims is more suited ‘for the modern age’, the company says it has taken inspiration from the ‘spirit’ of a building a computer, as the new logo is a collection of several small squares assembled into one cohesive whole – as is shown below.

DeepCool has also relaunched its website, starting with its US regional site: https://us.deepcool.com/. The new design will then gradually roll out to other regions.

We can expect to see all-new DeepCool products launching this year, featuring the new logo and product packaging.

KitGuru says: We’ve reviewed a number of DeepCool products over the years, and the new logo is certainly a more modern design compared to the last one.

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