At least currently, the stock exchange does not have a particularly high level of trust in Apple. After the announcement of lower profits due to the delayed iPhone on Thursday evening, after-hours the shares of the group fell by over 5 percent.

Apple CEO Tim Cook tried to create a good mood: Among other things, with initial statements on the sales figures of iPhone 12 and 12 Pro, which have been in stores since last week.

Problems in the supply chain The first data we received was “really pretty good,” said Cook. And then he said in front of analysts that Apple is currently “really, really” trying hard to fix problems in the supply chain that are currently causing fewer iPhones, iPads and some Apple Watch models to be shipped. Even with the Mac, Apple can sometimes not deliver – actually no wonder, the computer and the tablet had their highest sales in the last quarter because many people and companies indulged in new hardware in the home office.

iPhone 12 mini and iPhone 12 Pro Max, the two new iPhones, the observers consider to be the most interesting models of this year are not even available yet. The pre-order phase doesn’t start until November 6th. Accordingly, Apple still has no indication of how they will be received. But now there is “an iPhone for everyone”, according to the company. With four models, there have never been so many new Apple smartphones at once.

ARM Macs and service business Cook tried to get other good news. so he sees “more exciting things” this year. This does not only mean the said iPhones, but above all the first ARM Mac (possibly even more than one) that Apple will introduce this year and hopefully bring to stores. Apple Silicon should allow particularly fast and energy-saving Macs with a particularly compact form factor. However, this is accompanied by a major software change, which is certainly not always painless.

Cook had good news from the service business in the Corona crisis. App sales and content have apparently never been better – at least the total revenue rose to a new record. At the same time, Apple Pay is benefiting from the COVID – 19 – trend of contactless payments. The area is booming, especially in the home market of the USA, which is still lagging behind in terms of card payment technology.

(bsc)