Stevenage is a small town and borough of ‘Hertfordshire, England, of just 80 thousand inhabitants. He has a football team that plays in the fourth division of English football, the League Two , which comes after Premier League, Championship and League One. In comparison to Italian football it would be the equivalent of the Italian Serie D. So, how did it become the most used club in FIFA Career mode 20?

Why Stevenage became the most used club in FIFA 20

Everything revolves around Burger King . The famous chain of hamburger , in fact, in the 2018 decided to invest 50 thousand pounds to become the sponsor of the small English team. His logo has been affixed to the white and red Stevenage T-shirts and, thanks to his marketing strategies, for the first time the Stevenage t-shirts, sold at 23, 99 pounds each, sold out.

Burger King has launched a strong promotional campaign on social networks, promising FIFA players discounts on its menus and Whooper for free. It is the so-called Stevenage Challenge : fans had to upload the best virtual goals made with the Stevenage shirt with the Burger King logo on the company’s social channels.

This is how the web was flooded with goals from Cristiano Ronaldo, Messi and other champions of the world of football, strictly wearing the Stevenage shirt. Supported by agencies David and LOLA MullenLowe , Burger King’s marketing campaign went beyond the wildest expectations, with the ability to leverage the virality of FIFA and the tools of modern social channels.

Maybe there is something to revise in FIFA Career mode, as Stevenage finished last season in the penultimate place of League Two, which is not exactly compatible with the signing of champions of that caliber. What is certain is that the border between real and virtual is increasingly blurred, and that any entrepreneur of the modern era cannot ignore the encroachment into the virtual sphere for the promotion of their business.