The US anti-trust investigation into the Google acquisition of Fitbit is ongoing, but a $ 2.1 billion transfer has been announced. The Mountain View giant says DOJ verification time has expired and the firm’s actions are legal. Nevertheless, the concern will still be in contact with the institution and will provide it with all the necessary answers. Considering Fitbit had a huge customer database that could be used by Google, doubts about the whole case seem perfectly valid. Fortunately, the message of the main stakeholder is clear and fully understandable in this matter.

Fitbit finally fell into the hands of Google. A recognized brand can help in the development of the Wear OS system, under the control of which most smartwatches work. However, there are doubts about user data.

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In autumn 2019 we received official confirmation of Google’s plans for the future acquisition of the Fitbit brand. The whole matter has been discussed before, but no details have emerged. Organizations fighting against monopolistic practices became interested in the project, which made the essence of the transaction the subject of proceedings aimed at investigating the transfer. According to Google, the time to finalize this process has passed, so there was no fear of announcing the completion of the entire acquisition.

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The new owner of the FibBit brand ensures that he will not use the obtained customer data for profiling aimed at better targeting of advertising content. Moreover, people who use Fitbit equipment can work with other services to store information about activities. That’s a theory the regulators apparently wanted to explore. There is no 100% certainty about Google’s plans. The company may use the new acquisition to expand its business, but whether it will happen, we will only find out in some time.

Source: Fitbit, Google