Fujifilm: Instax, X-T4 and X100V resist despite the pandemic

Source: HW Upgrade added 11th Nov 2020

  • fujifilm:-instax,-x-t4-and-x100v-resist-despite-the-pandemic

by Mattia Speroni, published on

Fujifilm has released its fiscal results for the second quarter 2021 from 1 July 2020 to 30 September 2020). Interestingly, thanks to compact and mirrorless solutions, the results are decreasing, but not excessively. ??

Almost simultaneously with Nikon, also Fujifilm released the fiscal results for the second quarter 2021 (period from 1 July 2020 as of 30 September 2020). Obviously the pandemic has affected the performance of the Japanese manufacturer but it seems that the situation is not so bad, according to the comments of the management.

Fujifilm and the fiscal results of Q2 2021

Focusing on division imaging (but there is also the medical one), we read that there has been a decline in the demand for color photographic paper and the closure of retail stores, due to COVID – 19, have certainly led to damage for product sales Fujiifilm .

Interestingly though, the company points out how sales of models such as Instax mini 11 (presented in February 2020) increased in the second quarter. In general the solutions Instax , after a period of uncertainty, would seem to return to being one of “workhorses” of the company.

As regards the digital cameras , we know that the market has been in great pain for some time and the impact of the pandemic has certainly not improved the situation. Despite everything, Fujifilm stated as X 100 V and X-T4 have seen increasing sales.

Looking at the data, the company underlines that if there had been no pandemic, the operating income (which decreased) would actually be similar to last year’s. An encouraging figure considering the market conditions we have mentioned.

The revenues of the division imaging were equal to 113, 9 billion yen (907, 5 million euro) showing a decrease of 26, 1% year over year. The consolidated operating loss was 2.1 billion yen (equal to 16 , 9 million euros).

Read the full article at HW Upgrade

brands: Fujifilm  instax  Nikon  
media: HW Upgrade  

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