Starting from the assumption that the Japanese market has particular dynamics and under some aspects not superimposable to the western ones (one data above all, there were periods in which Olympus was the best-selling brand in the mirrorless segment), the Japanese sales data always allow for some interesting analysis. After all, Japan is the homeland of all the major brands of current photography.
Sony drops, Canon grows with R5 and R6
The sales figures of full frame mirrorless cameras, compiled by BCN Ranking, see Sony suffering in the last period , mainly due to a strong rise in Canon’s market share , the result of the success of his latest Canon EOS R5 and Canon EOS R6 . Nikon grazes in third position, but without recording large deviations from its average in the last three months . It is interesting to see the rise of Panasonic , all the work of the success of Lumix S5, which after high-end S1 represents a product more in the strings of a wider audience.
Many may be surprised that Sigma was ahead of Panasonic, but here the peculiarity of the Japanese market comes into play, where, unlike the rest of the world, the presentation of the small full frame mirrorless Sigma FP had made a clear leap to the brand, which had even gone beyond Nikon.