Google Chrome: forced sale possible due to excessive market power

Source: Hardware Luxx added 17th Oct 2020

According to internal reports, the US Department of Justice is under investigation against Google due to excessive market power and the associated possible antitrust violations. Forcing Google to sell the popular Internet browser and part of its advertising business is being considered. This would be tantamount to breaking up, making it the first in decades in the United States. Breaking up large US tech companies has long been up for debate. For the first time, however, there seem to be concrete discussions among those responsible.

For this purpose, among other things, a committee of inquiry was set up in the US House of Representatives to investigate possible cartel violations by Google. He published a 403 – page report only last week. Among other things, it expresses major concerns about Google’s plans to completely ban third-party cookies in the future.

Google controls the global online advertising market with a value of over 100, $ 3 billion relevant. The group is also accused of using its Android operating system to push its own search engine and outperform competitors such as Microsoft Bing. Google Chrome is also the most widely used browser in the USA and also very popular in Germany.

Google is repeatedly accused by critics and competitors of collecting and restricting access to the data of many users To sell profitably for promotional purposes. The announcement that we want to block third-party cookies from the browser in the future increases this impression. This would make it even more difficult for alternative providers to advertise their products in the browser independently of Google. Competitors such as Safari or Mozilla Firefox are already blocking third-party cookies. However, it is argued that the blocking by Google, with its enormous market share, would have far more far-reaching consequences than the existing blockade on smaller browsers.