Overall, Australian companies and users benefit from 53 billion Australian dollars through the services of Google. This is the result of an economic report by the search engine giant. The investigation is related to the dispute over the planned media law.

1.3 million companies receive thanks to Google 39 Billion Australian Dollars (approximately 25 billion euros) more revenue, millions of customer contacts and are significantly more efficient, which in turn saves time and money. Users have a ” Billion Dollar” advantage through productivity, convenience, and access to information. Google search saves you five days a year, using Maps would save 5.6 hours.

Thanks to the Google Play Store, Australian app developers would have 639 Took millions of dollars and reached one billion people worldwide. The report also showed that 60 percent of all revenues go to small and medium-sized companies and 90 Percentage for companies that do not come from the tech sector. 116. 200 jobs were directly related to Google, others 162. 700 indirectly.

Saving time equals money The individual calculations are available online in the report. It says, for example, that the Google search company 39 saves hours per year and employee time, which is allocated to 4 .6 billion dollars. A customer saves 4.9 days per year by searching – that corresponds to 5.1 billion dollars.

Using search and Google Ads brings Australian company 31, $ 7 billion a year in revenue. For advertisers who use AdSense, be it 60 billions, all content creators on the web generated by AdSense 196 Millions.

Google and the Media Act Between Google and the Australian Government Dispute over a planned media law, according to which Google should pay publishers a kind of license fee for the use of content. One of the criticisms of the search engine provider is the associated arbitration procedure. Google does not consider the implementation to be possible, as there is no concrete equivalent value for the content.

The government has already made concessions that Google should take into account the forwarding of Google to the news sites during the negotiations . Accordingly, the figures presented in the report could serve as a calculation aid for Google. It is not the only step that the company is currently taking to clarify its position. It was recently discovered that Google was blocking individual media in Australia for testing purposes. The pages simply do not appear in the search. A spokeswoman said they wanted to measure the interactions between the news business and Google search. Publishers have called the procedure a “show of power”.

(emw)