Buying products online has now become a consolidated reality for millions of people, thanks to the convenience and an unprecedented shopping experience . Today the online sales methods have multiplied like wildfire, even in the apparently more difficult sectors such as clothing and cosmetics which, thanks to technological innovation, do not always make physical presence in the store necessary.

According to some surveys the 73% of US citizens, for the Christmas holidays are willing to shop online . An exponentially increasing phenomenon also characterized by the ongoing pandemic that limits physical purchases. Although the internet offers us this great possibility, a large portion of the population still prefers to shop in physical stores to take full advantage of expert advice, try products live or simply help small shop owners who don’t have an online site.

This is how Google allows you to try products virtually

A everyone at least once has happened to buy a product online and be disappointed by the final result once tried. With clothing and cosmetics is a risk to be taken into account , since trying it on the body first is a crucial step for the buyer. Google worked on just that, and through its app will make it possible to try tricks such as eye shadows, lip glosses and lipsticks of the biggest cosmetic brands directly from the screen of your PC or smartphone or tablet .

The function is made possible thanks to the collaboration of data partners such as ModFace and Perfect Corp and technology offered by Google. Through this new function it will be easier to find a perfect match with the tone of our skin. Through the app it is possible to quickly try each shade of the collections of famous brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury.

Google finally offers the possibility of receive advice from industry experts of products you want to buy directly from the app. A fundamental tool for concluding an online purchase, implemented thanks to the work of the Shoploop team .