Google apps for iPhone and iPad are soon to receive the data protection labeling in the App Store, which is new by Apple: They are planning to provide their own iOS app catalog with data protection labels, a Google spokesman confirmed to Techcrunch . The first Google software will list its data access in the next few days in label form.

Update requires data protection labeling Google is countering speculation that it deliberately withholds app updates in order not to have to comply with Apple’s new data protection labeling. Since the beginning of December 2020, Apple has stipulated new apps and app updates to transmit detailed information about advertising tracking and data collection, which is then available as uniform data protection labeling for every app in the App Store – from iOS or iPadOS 14. 3.

After Apple’s deadline, two Google app updates were even released in the App Store, including “Google Presentations” – but without the labeling that was actually required at that time, as Techcrunch notes . However, Google may have submitted the updates before the deadline and they got stuck in Apple’s review process. Many other large app providers such as Pinterest have not yet submitted any details for data protection labeling.

Hardly any criticism of data protection labels Apple wants to ensure more transparency with the mandatory data protection label so that users can see before the download which data an app is interested in. The Facebook subsidiary WhatsApp has so far been the only major provider to criticize the data protection label: Messenger sees itself at a disadvantage compared to Apple’s pre-installed iMessage service. The labeling is also falsified and falls short, because it does not reveal the effort involved in protecting data.

(lbe)