There are many wrong approaches to targeting users and customers through social media. Our tips and checklists show how to use social media correctly.

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Alexandra-Katharina Kütemeyer Success with social media: 15 Tips for a better appearance Social media: the three pillars 1 It’s not about you, but about the user 2 Know your destination – and Your resources 3 Posting rhythm: how much and when? Understand and use 4 algorithms Interaction, goal, content, teaser, tonality Image selection, formats, personalization, networking, community and conclusion Checklists: The perfect teaser, finding the right language, moderation rules Article in Mac & i 13 / 2020 read Does not cost anything? Do we! The competition is there? Do we! The trainee can Facebook? We do, well … him! There are many wrong approaches to opting for social media. But the biggest mistake is to think only of yourself.

Content: You need competent, credible, informative and entertaining (!) Content. And not primarily those that you would like to communicate, but those that interest and move your target group (at best this is appropriate from the start, but experience shows that this is only the case to a limited extent). The content should also be prepared in such a way that it matches the reading and viewing habits in the social web – this means that your content must also and above all work on the move. And that content for the social web, if not specially produced, should be created differently.

Service: Little works in the social web as well as service topics – if they are well thought out and made. This is why how-to videos, for example, are so successful: Because they can solve people’s specific problems and thus create immediate added value for the individual. And the higher the perceived added value, the greater the likelihood that this content will be shared, which can significantly increase your reach!

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Register and read Register now and read the article read immediately More information about heise + Success with social media: 15 Tips for a better appearance Social media: the three pillars 1 It’s not about you, but about the user 2 Know your destination – and Your resources 3 Posting rhythm: how much and when? Understand and use 4 algorithms Interaction, goal, content, teaser, tonality Image selection, formats, personalization, networking, community and conclusion Checklists: The perfect teaser, finding the right language, moderation rules Article in Mac & i 13 / 2020 read