If you are open to fresh, interesting, carefully compiled content, you can make some exciting discoveries in your mailbox.

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The renaissance of the newsletter: Discover exciting content by email To the point A slow wave Platforms and Apps Style-forming Article in c’t 22 / 2020 read “E- E-mail newsletters? That’s spam, “that’s how many people will probably think when you click on them addresses the topic. And in fact, the term mostly stands for something you don’t want: for example, super special offers that you only get because you ordered something somewhere and received the newsletter with it. Or unambitiously copied headlines and leading texts from newspapers. With something like that you don’t get anyone out from behind the stove.

For a few years now, significantly better offers have stood out from the tangle of such loveless and annoying digital mail. Some journalists are re-bridging the medium of e-mail newsletters, putting together a daily or weekly news package tailored to the target audience and preparing it to suit the medium – with great success.

Examples complacent At Fever Pit’ch by sports journalist and editor-in-chief at Sport1 Pit Gottschalk, everything revolves around football. Every Friday Finanztip.de informs the almost 800. 000 Subscribers to his free newsletter on current economic developments, explains the basics and gives concrete tips on the subject of “personal finances”. At the other end of the price spectrum is the Tagesspiegel, which publishes several highly specialized newsletters on topics such as climate & energy or digitization & AI under the Tagesspiegel Background brand – for each 179 euros per month. While newsletters mostly (still?) Accompany and supplement other media in this country, there are already journalistic offers and platforms in the USA that rely exclusively on e-mail newsletters, such as The Hustle and Substack.

Access to all contents of heise + exclusive tests, advice & background: independent, critically sound c’t, iX, Technology Review, Mac & i, Make, c’t Read photography directly in the browser register once – on all devices read – can be canceled monthly first month free, then monthly 9 , 95 € Weekly newsletter with personal reading recommendations from the editor-in-chief Start FREE month Now start the FREE month heise + already subscribed?

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