AppGallery is the third largest app store in the world, with 384 billions of downloads achieved in 2020 and 530 millions of monthly active users. Developed by Huawei for proprietary devices, but installable on any Android smartphone, the app store has been updated for the European market with a completely redesigned new UI “to improve the user experience for Huawei users”. The new interface is “more interactive through smoother browsing”, and provides localized content and a new way to discover and use thousands of apps and games on the store.

Le innovations introduced on AppGallery have given birth to a more harmonious design to make the latest news available in terms of apps and games stand out more than in the past. Huawei underlines that it has put the user experience in the foreground, developing an “interactive discovery”, which allows developers to present their apps through images and complementary digital content. This way fewer steps need to be taken when looking for a specific app, and at the same time developers have a way to showcase and promote their apps to a more targeted audience.

Huawei AppGallery, here is the new user interface

In the new section Recommended , for example, the apps are presented in the form of a card. This makes it easier for users to locate a selection of apps and games chosen by the AppGallery team, but also the ability to get much more relevant curated content, including articles, guides and reviews. By scrolling the screen from top to bottom, you can see that even the tabs in the foreground have been updated, while the articles are displayed through the new posts in evidence up to the older ones.

In addition to Recommended, we also have the sections Promotions and Gifts , the most popular among consumers. The first, adapted for each country, offers the possibility to participate in Lucky Draw, Cashback and Challenge and the possibility to win many prizes. The Gifts section, on the other hand, allows users to obtain rewards from developers in exchange for downloading or registering for the apps they have developed. Inside there are also premium services that can be used for free for a certain period, as well as extra credits to use in a game. A great way for users to discover the news available on the store.

Apps and Games now have two sections dedicated to them, and the app pages have also been updated, improving the section dedicated to reviews and ratings. This is how the news at launch commented Pier Giorgio Furcas , Deputy General Manager Huawei Consumer Business Group Italia: “The number of apps available on our platform, including Premium ones, is growing day by day. Our goal is to promptly inform the users as new applications are made available on the store. The new look of AppGallery allows users to easily navigate through all content , to discover the news and have fun “

Another important innovation introduced by the new design of Huawei AppGallery is l? Pay attention to editorial content : a dedicated team of editors will constantly publish articles to inspire users, from app and game reviews, to useful tips and collections, with l ? objective to intercept the latest trends eg especially the needs of different target groups.

Other useful information about Huawei AppGallery

Huawei has stated that the proprietary store is currently in constant growth, both in terms of apps available on the platform and in terms of the number of users. To date, AppGallery has approximately 530 millions of monthly active users worldwide and beyond 33 millions in Europe. The store is active in more than 170 countries and is the third in the world after the Google Play Store and Apple App Store: in 2020, in fact, they were completed 384 billions of downloads on the Huawei store. AppGallery currently offers 18 categories of apps, including games, social, entertainment, education , news and readings, photos and videos, food and drink, navigation and transport, shopping and tools.