According to a report, Apple plans to manufacture well 12 million iPhones in the first half of the year to meet the demand to be able to. The production target is 12 percent above the same period of the previous year, as the Japanese business newspaper Nikkei reported with reference to informed persons. Apple has instructed suppliers to 95 to 96 To produce millions of devices, including in addition to the iPhone 12 also iPhone SE and the older iPhone 11.

High demand for the more expensive models Usually Apple corrects the iPhone production in the quarter after the start of sales occasionally fell significantly, which is apparently not the case this time: especially the demand for the more expensive iPhone models 12 Pro and Pro Max turn out stronger than expected, according to a supplier quoted by Nikkei . The Pro models are currently not directly available from Apple, the manufacturer states a delivery time of several weeks, which can stretch to mid-January 2021 .

Sales of the iPhone 12 are according to the report on schedule, those of the new 12 mini is a bit “sluggish” in contrast. Developers also report that their app usage statistics only show a conspicuously few users with the very compact iPhone. The 12 mini is for smartphones in the year 2020 unusually small and despite its 5.4 “display also smaller and lighter than Apple’s iPhone SE 2 with 4.7” screen.

“Aggressive schedule” for further ARM-Macs Currently Apple’s Plan, for the full year 2021 around 230 To have millions of iPhones – including new and older models – produced, according to Nikkei – that corresponds to the previous iPhone record sales year 2015. 2018 and 2019 According to market researchers, Apple had to record declining iPhone sales, the manufacturer itself no longer mentions sales figures. The iPhone 12 came onto the market several weeks later than usual.

According to information from the business newspaper, Apple also has one for 2021 “aggressive production schedule” for its expected high-end models – including MacBook Pro and iMac – with in-house ARM-based chips. The group is also working on a new version of the Apple TV.

(lbe)