iPhone 12: Less mini, more pro

Source: Heise.de added 21st Jan 2021

  • iphone-12:-less-mini,-more-pro

Is the iPhone 12 mini a slow seller? At least the smallest Apple smartphone seems to have been less popular with customers for years than expected by the manufacturer. As the banking house Morgan Stanley has found out, a production shift has now been ordered. A total of two million less of the iPhone 12 mini were ordered, instead two million additional units of the iPhone 12 Pro, which obviously runs much better, added.

Compact and unpopular? Rumors that the iPhone mini sells worse than other models of the 2020 series, have been around for several weeks. Consumer Intelligence Research Partners wrote at the beginning of January that the mini accounted for only six percent of total sales of the 12 he product range. Apple itself is now neither commenting on the number of units sold nor their distribution across the various devices. 2020 the group presented four new iPhones for the first time, in addition to the iPhone 20 mini with a 5.4 inch screen, these are the iPhone 12 with 6.1 inches, iPhone 12 Pro with 6.1 inches and iPhone 12 Pro Max with 6.7 inches.

Long delivery time for the iPhone 12 Pro According to Morgan Stanley, the production and delivery times for the iPhone are 12 Pro longer than any other Apple smartphone model in the last four years. They should now be ten days after they were two weeks ago 22 days. In view of the fact that the devices have been on the market since autumn, this is astonishingly long – and speaks for a high demand.

In China things are going well for Apple The bank also made statements about further sales distribution. The non-Pro models of the iPhone should sell better in China than in the United States. The market share of the iPhone 12 in the People’s Republic is now over 20 percent, which would be a high for an iPhone in a year and a half. In addition, the iPhone 12 has reached the largest installed base of a newly introduced Apple smartphone in the last four years after only one month on sale. Apple will provide more details on the sales when it announces its new quarterly figures at the end of the month.

(bsc)

Read the full article at Heise.de

brands: Apple  First  iPhone  IPHONE 12  It  longer  MAX  Million  Mini  New  One  other  Pro  Stanley  United  
media: Heise.de  
keywords: Apple  iPhone  iPhone 12  

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