LG’s rollable OLED TV has finally gone on sale… but only in South Korea, and with a seriously expensive price tag. 

The South Korean tech giant originally unveiled a prototype rollable TV, which retracted into a rectangular base, back in January 2019.

But this week LG has finally announced that the Signature OLED R is now available at seven upmarket electronics stores dotted around South Korea. 

Fancy a little piece of the future? The flexible 65in OLED will set you back 100 million won, which is around £66,000 ($87,000 / AU$122,000).

So, why would you buy a rollable TV when you could buy a brand new Mercedes for the same money? 

Well, a few reasons. Firstly, who wouldn’t want a TV that unfurled at your command. Secondly, LG says the luxury device will offer buyers premium OLED picture quality without the need to devote a large chunk of their living room to a traditional TV.   

As Park Hyoung-sei, president of LG Home Entertainment Company, put it: the luxurious device is, “an unprecedented feat that genuinely deserves to be called a work of art”. 

Those lucky enough to secure an LG Signature OLED R can choose between four colours for the wool speaker cover, and have their name engraved on the brushed aluminium base, which doubles as a Dolby Atmos soundbar. 

If you’re wondering what a flexible OLED screen looks like, check out our video below – it really is flexible… And you can read our review of the LG Wallpaper OLED TV from a couple of years ago.

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