Lil Nas X’s Roblox concert was attended 33 million times

Source: The Verge added 16th Nov 2020

  • lil-nas-x’s-roblox-concert-was-attended-33-million-times

Lil Nas X performed to an audience of millions across two days and four shows this weekend, playing in a setting that literally made him larger than life: the hit kids game Roblox. The shows gathered 33 million views in total across the performances, which started on Saturday afternoon and wrapped up with a surprise encore performance on Sunday, Roblox told The Verge. The identical shows starred a motion-captured incarnation of Lil Nas X, styled to fit in with a world that shifted to match each of the four songs he performed.

It’s a huge number for Roblox, and it puts the game’s ability to hold a concert up there with Fortnite. In April, Fortnite hosted a similarly impressive performance from Travis Scott that drew 45.8 million viewers across five shows. Scott’s show had 27.7 million unique attendees; Roblox didn’t announce a unique viewership figure.

There’s more to come from Roblox. The company sees virtual concerts as a new way to give its players a chance to hang out and for the game to stay relevant as those predominantly young players get older. Lil Nas X is a big artist to kick things off, but his success suggests Roblox was right to think it can become a new space for music.

Image: Roblox

Read the full article at The Verge

brands: Encore  
media: 'The Verge'  
keywords: Music  

Related posts


Notice: Undefined variable: all_related in /var/www/vhosts/rondea.com/httpdocs/wp-content/themes/rondea-2-0/single-article.php on line 88

Notice: Undefined variable: all_related in /var/www/vhosts/rondea.com/httpdocs/wp-content/themes/rondea-2-0/single-article.php on line 88

Related Products



Notice: Undefined variable: all_related in /var/www/vhosts/rondea.com/httpdocs/wp-content/themes/rondea-2-0/single-article.php on line 91

Warning: Invalid argument supplied for foreach() in /var/www/vhosts/rondea.com/httpdocs/wp-content/themes/rondea-2-0/single-article.php on line 91