Mac upswing: Notebooks in particular are doing well

Source: Heise.de added 02nd Nov 2020

  • mac-upswing:-notebooks-in-particular-are-doing-well

Two of Apple’s hardware areas, which some analysts already considered a thing of the past, celebrated sales records in the last quarter: the tablet iPad and especially the Mac.

The computer line, which has been on the market for 36 years, increased total revenues to 9 billion US dollars. In the full fiscal year, which Apple always ends in September, the Mac achieved sales of 28, 6 billion dollars, which is also a record is.

Macs never with so much sales In its most recent 10 – Apple’s K report to the US Securities and Exchange Commission (SEC) provided further details. Accordingly, portable machines in particular drove the business. This was especially the MacBook Pro, it is said. Here Apple 2019 and 2020 once again added some innovations. Last year the 16 inch MacBook Pro with an improved keyboard came on the market, then followed 2020 finally an equally optimized 13 – inch model. The new MacBook Air 2020 – also including an improved keyboard and released in spring – is well received, according to Apple, especially in the school segment.

According to the group, the segments outside the iPhone have grown by 30 percent. It is no longer enough to compensate for the reduced profits due to the delayed iPhone 12. After all, a billion dollars less was earned as a result, which the investors on the American technology exchange NASDAQ did not like at all. Most recently, Apple shares fell again by 5.6 percent on Friday.

New Boost from ARM-Macs? The new ARM-Macs could bring new boosts to Apple’s computer line. Thanks to its own processor technology, the devices can work more energy-efficiently and are even slimmer than Intel Macs, on which the company was recently always slowed down by the CPU supplier. The transition will not be completely painless, however, as not every software title simply continues to run and developers sometimes have to make adjustments – despite the “Rosetta 2.0” emulation layer. (bsc)

Read the full article at Heise.de

brands: Apple  Intel  
media: Heise.de  
keywords: Apple  iPhone  iPhone 12  Software  

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