After declining sales 2019 the Mac is back on the growth path. According to market researchers, Apple was able to show the strongest growth among the five largest PC manufacturers worldwide in the year 2020: Mac sales were higher in the past year according to the market research company IDC by a good 23 percent, according to Gartner by 22, 5 percent. The companies assume that Apple 2020 around 22, 5 to 23 million Macs and now has a market share of 7.6 and 8.2 percent respectively. Corona pandemic causes demand for PCs Overall, the PC recorded -Market the strongest growth in the past years, mainly driven by the corona pandemic. Homeschooling and home office led to increased demand, especially at Apple, as the group itself announced last year – iPads could also benefit from this. From July to September 2020, Apple set a new record with Mac sales of 9 billion US dollars – all with Intel Macs. Apple itself no longer mentions the number of units.

According to market researchers, however, the manufacturer recorded a particular leap in growth in the subsequent fourth quarter, when the first ARM Macs were introduced: According to Gartner, Mac sales at the end of the year increased by over 29 percent compared to the same quarter of the previous year, according to estimates by IDC even by over 49 percent.

Better keyboard, faster processor After many years of continuous growth, Mac sales 2019 were slightly down, but Apple was able to increase sales slightly . Only at the end of 2019 did the group bring a large MacBook Pro with an improved keyboard onto the market in spring 2020 followed by the cheaper and more popular models MacBook Air and 13 “MacBook Pro with a new keyboard The butterfly keyboard of its predecessors caused considerable user complaints and class actions for years due to its poor reliability. In November Apple upgraded the MacBook Air, 13 “MacBook Pro and Mac mini then switched to the in-house M1 chip – and thus ensured a significant leap in performance.

(lbe)