Today’s announcement from Realme isn’t about a product but more about the vision of future products. The company has just announced its official mascot, who is also Realme’s so-called Chief Trend Officer.

realmeow

Working with Realme’s design team, famed animator Mark A. Walsh came up with realmeow. Walsh has worked on numerous animation films like Finding Nemo and Monsters Inc. The mascot is 18 years old, wears Realme’s typical yellow, has stylish laser glasses, loves to skate, dance to hip-hop and listen to rap. Realmeow aims to appeal to the Gen-Z as well as deliver Realme’s message to be more daring, original and be a trendsetter.

Realme says that the realmeow will appear quite often in marketing materials and also be an integral part of the design of future products.