Meta’s Ray-Bans smart glasses sold more than 1 million units last year
Source: The Verge added 30th Jan 2025
Mark Zuckerberg said the company needs to take the opportunity to ‘introduce as many people as possible to Meta AI glasses.’
Mark Zuckerberg said the company needs to take the opportunity to ‘introduce as many people as possible to Meta AI glasses.’
Photo by Amelia Holowaty Krales / The Verge
Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees that over 1 million units were sold in 2024. In remarks during an all-hands meeting seen by The Verge, Zuckerberg posed a question to staff about whether sales would go from 1 million to as much as 5 million units in 2025.
“I think one of the questions for us is, are we going to go from 1 million this year to 2 million? Are we going to go from 1 million to 5 million?” Zuckerberg said. Since the Ray-Ban Meta smart glasses first launched in 2023, they have gradually added new features, such as multimodal AI to process what you’re seeing, hearing, and reading, along with live AI and translations.
“We basically invented the category and our competitors haven’t really shown up yet,” Zuckerberg said during the meeting. “I think we’ll probably start seeing some of that maybe a little later this year, maybe next year, but we just have this wide open field right now to run and basically introduce as many people as possible to Meta AI glasses and we should take that opportunity.”
Meta declined to comment for this story.
Meta is expected to take an even bigger dive into wearables in 2025, as the company is planning to release a new pair of smart glasses with a heads-up display, codenamed Hypernova. Meanwhile, a recent report from Bloomberg suggests that Meta is working with Oakley to create a new pair of smart glasses later this year.
media: 'The Verge'
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