Audiostreaming has underpinned its importance as the format with the highest sales in the German music market with again significantly increased usage figures in the previous year. According to a special evaluation by the market research institute GfK Entertainment and the Bundesverband Musikindustrie (BVMI), 2020 in this country were more than 139 Billions of music streams recorded.

That is almost a third more than 2019 (107 billion) and three quarters more than 2018 ( 79, 5 billion), BVMI reported on Friday. A year ago the association had announced on the annual figures 2019 that streaming via platforms such as Spotify, Amazon, Apple Music, Tidal or Deezer had 55 Percentage of total sales in the CDs, downloads and vinyl sector far behind.

Record values ​​on Christmas Eve and New Year’s Eve BVMI CEO Florian Drücke said that this was “a dynamic that we have seen for several years, including in the period before the pandemic. Music is now largely online belongs, which is also reflected in the market mix. ” In the first six months 2020 around two thirds of sales came from audio streaming revenues. Together with downloads and video streaming, “a total of three quarters of sales were generated online”.

The managing director of GfK Entertainment, Mathias Giloth, said: “Especially music” Made in Germany “, which makes up over half of the top 100 – streaming annual charts , is very popular – from genres as diverse as hip-hop, dance and pop. ” He added: “The days when the most streamed throughout Germany were once again Christmas Eve and New Year’s Eve” with 605 millions and 537 Millions of hits – two record values. The evaluation was based on advertising-based and paid music streams from 31 seconds duration.

(bme)