New for Sony 360 Reality Audio: Easier to create songs for artists and now also video format

Source: HW Upgrade added 12th Jan 2021

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Two years after the launch of new developments for Sony positional audio format 360 Reality Audio: tools for artists to create more easily songs with audio at 360 ° and possibility to use immersive audio in videos, including live performances

by Roberto Colombo published , at 12: 21 in the Audio Video channel

Sony

360 Reality Audio had been one of the leading technologies ù interesting exhibited at CES 2019 and last year had shown interesting evolutions: now it is a technology that can be exploited on several Sony commercial products. Headphones came first, but recently Sony also introduced home speakers that offer the experience of spatial placement of sounds and instruments.

360 Reality Audio, not only in headphones

A few days before the opening of the digital edition of the CES 2021, in fact, Sony has announced the introduction of two new ones wireless speaker ?? SRS-RA 5000 and SRS -RA 3000 ??, able to play the tracks in format 360 Reality Audio, listenable through compatible music streaming services, c he incorporates three-dimensional sound positioning data.

At the rendering level the technology 360 Reality Audio is one of the most interesting among those that aim to give spatiality to sounds, even if played through headphones. One of the negative aspects of the coin is the fact that the songs must be remastered in the positional audio format to enable the rendering to 360 ° . Until now, the catalog available on the various streaming services – for example Tidal with Hi-Fi subscription – was not very extensive (Currently, the songs in 360 Reality Audio available are approximately 4. 00 0, with artists from Alicia Keys, Lil Nas X, Megan Thee Stallion, Noah Cyrus, Zara Larsson), but Sony has announced interesting news in this regard, with tools that make it easier to create audio content (and not only) 360 RA.

Sony and Virtual Sonics, Inc. have developed new content creation software, called 360 Reality Audio Creative Suite , to facilitate the creation of content in 360 Reality Audio by musicians and authors. The software plugin 360 Reality Audio Creative Suite is compatible with the main Digital Audio Workstation (DAW) . Virtual Sonics, Inc., will release the software through its subsidiary Audio Futures, Inc. at the end of the month.

Not only that, the positional audio format now also lands in video content, for example example live shows: Sony showed the first example last night, with a performance by Zara Larsson , available in format 360 Reality Audio on the Artist Connection app and viewable enjoying the all-round audio using the Sony enabled headphones (for example the WH – 1000 M4) and optimizing the sound reproduction in the app .

We remind you, to enable the technology it is necessary to take a photo of your ears via the Headphones app, to optimize playback based on to the person characteristics the ear, the shape and the consequent absorption and reflections that allow us to position the sounds we hear in space.