New Intel CEO Pat Gelsinger draws a comparison with Apple
Source: Hardware Luxx added 15th Jan 2021Although the future CEO of Intel, Pat Gelsinger, will not officially inherit his role until February, he held a company-wide meeting in Oregon yesterday. In it Gelsinger commented on the current situation of the chip manufacturer and found only limited words of praise. First and foremost, the meeting was about Intel’s dwindling market power, which goes hand in hand with the rise of competitors such as AMD and, more recently, Apple. Among other things, it said: “ We have to deliver better products for the PC ecosystem than any imaginable product from a lifestyle company from Cupertino. We have to be that good in the future.”
Gelsinger is referring to the recent introduction of Apple’s own M1 processor. This almost completely replaced the Intel processors that had previously been used in Apple’s Mac products for years. Intel has been struggling to switch to more modern manufacturing methods for years. While the US chip manufacturers still have problems with the mass production of processors in the 10 has nm process, the competition from Asia already produces masses of 5 nm chips and supplies them to Apple, for example. Even if there is still no more detailed information about the change in strategy of the group with Gelsinger at the top, some restructuring within the company can be expected in view of his clear words.
At the beginning of this year, it was urgent the largest shareholder Third Point already in an open letter the management to change course. There was also the possibility of outsourcing the production of advanced high-end chips to Asia. However, this is viewed very critically by the US government, as Intel also supplies the US Department of Defense with chips. Former CEO Bob Swan resigned from his post just the day before yesterday. It is not clear whether there is a connection between the resignation and Third Point’s demands.