There is currently a real gold rush feeling among the streaming providers. Both Netflix and Disney + are seeing record growth in user numbers due to the ongoing corona pandemic. So it is not surprising if other film studios also want something from the streaming cake.

With HBO Max, the film and television company Warner Bros. has already sent its platform into the race. Paramount Pictures is now following suit and will be releasing its own streaming service on March 4th 2021 with Paramount +. For the time being, however, this will only be available in the USA, Canada and Latin America in cooperation with Viacom-CBS. It is still unclear whether and when the said service can also be subscribed to in Germany.

In addition, Paramount Pictures has currently licensed most of the works in this country. In addition to Netflix, the studio’s series and films can also be found on Amazon Prime. How long the contracts will run is currently not known. However, it can be assumed that Paramount intends to play its own content exclusively via Paramount +.

Users in Denmark, Finland, Norway and Sweden can the service from 25. March use. So Paramount definitely seems to have a global marketing strategy for the platform. Viacom-CBS also announced to the public on 24. February 2021 to present further details on the service.

With the introduction of Paramount +, the fragmentation in the streaming market continues to increase. It is currently unclear what effects this will have. At the moment it is rather unlikely that users will opt for several providers at once. It is unlikely that the operators will join forces in the future and offer their customers a combination subscription model. Even a ticket system that would allow only individual series or films to be streamed for a certain period of time would not be very popular with viewers.