Another antitrust lawsuit was filed in the US capital Washington on Thursday. 35 US states and three territories accuse Google of illegally abusing its market power in order to gain its monopoly on general search engines and advertising around to secure search results. That hurts not only competitors, but also advertisers and consumers.

In October, the US government Pulled before the same federal district court against Google’s market power in search engines, backed by eleven US states at the time. The US government considers Google’s partnerships with manufacturers of browsers, cell phones, automobiles, other networked devices and “smart” speakers as well as network operators to be illegal insofar as they give priority or even exclusive priority to Google’s search engine. The 38 new plaintiffs would like to join this procedure.

New allegations Thereby they bring additional allegations against Google: In its widespread software for the purchase of advertising on search engines, SA 360, give Google priority and refuse to support other search engines to the same extent. SA 360 enables participation in auctions for advertising on Google’s search engine, but not on Microsoft’s search engine.

There are also differences in the design of the advertisements. Text ads, which allow a call to the advertised company with a click, allow SA 360 only for Google’s search engine, but not for Bing. Alternative advertising buying tools would support Bing better, but would see restrictions on the part of Google. As a result, advertisers often refrained from advertising on Bing, which damages Microsoft financially. Google forbids pre-installation on devices or browsers in contracts, restricts the advertising that specialized search engines are allowed to place on the Google search engine, and blackmail access to extensive customer data. Behind this is a deliberately anti-competitive campaign to protect its own monopolies.

Google does not want to change anything “This lawsuit requires Changes to the design of Google (search results and demands) that we place middlemen prominently instead of direct links to companies, “annoyed Google manager Adam Cohen in a blog post on Thursday,” Redesigning search in this way would affect the quality of our search results. ”

The allegations have already been examined and rejected by competition authorities in Brazil, Canada, Taiwan and the USA as well as courts in Germany and Great Britain. Google looks forward to taking its position in court.

The lawsuit is called Colorado et al. Google and is at the US Federal District Court for the Capital District of Columbia under the reference number 1: 20 – cv – 03715 pending.

The published version of the Colorado et al v. Google Regardless, ten US states have Google on Wednesday because of this Sued advertising monopoly and a kind of cartel with Facebook. Also read what these claims of these US states about Google’s advertising cartel.

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