Apple wants to expand its business with services even more than before. This is the starting point for a new study published by the analysis company Loup Ventures, for which the renowned Apple market observer Gene Munster works. In addition to the premium services available so far, Apple will offer up to five more. However, there are still few indications that Apple is planning this – the study names above all areas that would be “low-hanging fruit” for Apple because the company already operates free services here.

Productivity, Health, Cards Loup Ventures does not see future Apple services only in the content area, as you already know from TV, Music, Arcade, News + and Fitness +. Instead, the group could offer new e-mail productivity functions for iCloud as “Mail +”, expanded mapping features as part of “Maps +” (for example with improved traffic routing) and more precise health data analyzes with “Health +”. All three services are already available in their current form and can be used free of charge.

More podcasts and a stock market service In the content segment, the analysts see growth potential in the areas of podcasts and the stock market. “Podcasts +” could collect premium content that, as we know it from Spotify or Audible, is only accessible to members. “Stocks +” would be a stock exchange service that, in addition to share recommendations, could possibly even allow portfolio management – Apple has long had a foothold in the financial business with the Apple Card and Apple Pay.

Apple One not yet complete in Germany Apple recently had a growth plus of 16 percent achieved – in total in the financial year 2020 53, $ 7 billion in sales. Apple uses its enormous user base for this. With Apple One, there is also a package for content including iCloud for the first time. However, this service is not yet complete in Germany – both the news app “News +” and the fitness service “Fitness +” with courses and videos are missing. The latter should be implemented relatively quickly, as Apple has the necessary rights. “News +”, on the other hand, currently only contains English-language content. (bsc)