Serial 1 Cycle Company, Harley-Davidson's new e-bike division

Source: HW Upgrade added 28th Oct 2020

The announcement of the start arrives of a new adventure in the e-bike sector, the American manufacturer has in fact decided to found a brand dedicated to it, precisely the Serial 1 Cycle Company, inspired by the first Harley-Davidson model of 1903 called “Serial 1” in order to underline the intention to remain faithful to the spirit and style of the company

by Carlo Pisani published , at 20: 52 in the Technology channel

Harley-Davidson Serial 1 Cycle Company

Harley-Davidson is one of the most important motorcycle manufacturers in the world as well as a historic company that since the early 900 has always brought innovation and style in the field of motorized two wheels, landing in the electric vehicle market in recent years with the LiveWire model.

Now comes the announcement of the start of a new adventure in the e-bike sector , the American manufacturer in fact has decided to found a brand dedicated to it, precisely the Serial 1 Cycle Company , inspired by the first Harley-Davidson model of 1903 called ” Serial 1 “in order to emphasize the intention to remain faithful to the spirit and style of the company .

At the beginning of the twentieth century Harley-Davidson motorcycles had a lot in co mune with a classic bicycle, substantially differed exclusively in the presence of a combustion engine placed between the wheels and few other tricks for the chassis and frame.

Now as of now, the e-bike prototype shown at the launch of the Serial 1 Cycle Company is inspired by those beginnings, but obviously using the modern technology of electric traction and pedaling assistance ; in the video proposed above you can clearly see the close link between the models in question.

The e-bike prototype shown comes with a classic electric motor at the bottom bracket , a belt drive system which looks a lot like the configuration Gates Carbon Drive already adopted by combustion motorcycles as well as by LiveWire electric, headlights and taillights integrated into the frame , wheel hubs with thru axle, what looks like dual piston hydraulic disc brakes from 203 mm, a Brooks leather saddle and beautifully wrapped leather grips, in short, high quality components and finishes and style.

“When Harley-Davidson first put a two-wheeled engine in the 1903, changed the way the world moved, forever. Inspired by the entrepreneurial vision of Harley-Davidson’s founders, we hope to once again change the way enthusiasts move around their world with a Series 1 branded e-bike “ explained Aaron Frank , brand director by Serial 1 Cycle Company.

Initially Harley-Davidson’s intention to enter the e-bike world was born as an internal project within the company with “a small group of motorcycle and bicycle enthusiasts working with a single goal to design and develop an e-bike worthy of the Harley name- Davidson “, but in the end it was decided to dedicate a brand in its own right outlining the two markets and all in all, offering even more importance to the newly formed Serial 1 Cycle Company.

The company has for the moment released the images shown here of its first prototype , described as “an exercise in style, not necessarily intended for mass production” , so for the moment no confirmation about the models that will actually be available on the market, a reference is known instead