The growth of the Snapchat photo app in the midst of the corona pandemic made a big impression on investors. Operating company Snap shares jumped almost a quarter in after-hours trading on Tuesday.

Snap increased third-quarter sales year-on-year 52 percent on 679 million US dollars. That clearly exceeded the expectations of the analysts – and can be a signal for a strong advertising business even in the Corona crisis. One concern in the market is that companies affected by the pandemic are scaling back their advertising and thus the business of Internet platforms is sagging.

At the same time, Snapchat could also benefit from a Facebook that lasted several weeks -Boykott benefited from some large advertising customers at the beginning of the quarter. The action should point to hate speech on the world’s largest online network. Snap did not provide any information on whether part of the ad budget had migrated to Snapchat. CFO Derek Andersen noted, however, that the re-evaluation of social media platforms by advertisers has brought Snapchat a better relationship with many of them.

Snap initially had a significant boost at the beginning of the Corona crisis for his business – but then missed its own sales forecast in the second quarter.

The number of daily active Snapchat users rose within three months from 238 to 249 millions. The trend that this growth no longer comes from the largest markets of the USA and Europe established itself. In North America, the daily number of users stagnated at 90 million. In the Europe region, in which Snap also counts users from Russia and Turkey, it grew from 71 to 72 Millions.

Continued losses Bottom line, Snap continued to post red numbers of just under 200 million dollars – after a loss of well 227 million dollars a year earlier. The losses are still due, among other things, to how the remuneration of employees with Snap shares is booked in the balance sheet.

Snapchat was originally primarily known for images that disappear on their own, but is now trying also strengthened to establish itself as a platform for media content. Among other things, sports content has recently become much more popular.

In addition,