Snapchat is rolling out its new Spotlight function for Android and iOS with immediate effect. For Snapchat users, a new menu item in the form of a play button appears at the bottom right with which the videos can be played. To create a spotlight snap, select “Spotlight” on the send screen and add a hashtag if you wish. Spotlight is very reminiscent of TikTok or the Reels function of Instagram. There will be no public comment function for spotlight snaps – but you can share and like them with friends.

In addition, Snapchat announced that it would be giving away $ 1 million every day through the end of the year for the best spotlight snaps. The prerequisite is that the users are at least 16 years old and accept the conditions of participation. Whether a Spotlight Snap is successful depends, for example, on how long users have been looking at the Snap and how many likes it has received. The campaign is intended to create incentives to create and share creative videos.

(kim)