SteelSeries takes over accessory specialist KontrolFreek
Source: Hardware Luxx added 16th Dec 2020As it became known a few days ago, SteelSeries has taken over the accessories specialist KontrollFreek, which is still rather unknown in this country. After the Danish gaming peripherals manufacturer bought A-Volute, one of the largest developers of 3D audio solutions, at the beginning of the year, the takeover of KontrollFreek is another promising purchase, in order to generate new synergies, according to SteelSeries CEO Ehtisham Rabbani and to market itself better as a label.
As a pioneer in the highly competitive game accessories industry, SteelSeries would like to continue to sell and continuously develop high-quality gaming equipment to casual gamers and enthusiasts alike. SteelSeries decision seems clear in view of the fact that KontrolFreek is a company that specializes in the manufacture of console accessories, one would like to catch up with the know-how now bought in to big manufacturers like Logitech or Razer and thus create a better market starting position.
The FreekNation community founded by KontrolFreeks with more than four million active members will do a lot to help implement the brand in the growing segment for controllers and accessories to accelerate and thus create a new basis for fresh console, PC and mobile gamer products.
Both companies have not yet commented on the financial framework for the takeover.