Tesla is no longer the leading electric vehicle manufacturer, in terms of the number of cars v endute, in Western European nations. If in the third quarter 2019 Tesla could boast a share of the 33, 8% of the total electric vehicles sold in these regions, the figure passed to 13, 5% in the corresponding period of 2020. The data comes from the analysis of Matthias Schmidt, an automotive analyst.

Tesla sold fewer vehicles in 2020 in Western Europe

Tesla sold fewer vehicles in the first 9 months of 2019 compared to the same period last year , while all the other manufacturers engaged in the electric vehicle sector were able to gain market share. Over the last 12 months an increasing number of traditional automotive brands have begun to market their own versions of vehicles equipped with all-electric power .

In particular, the Volkswagen Group , the ) Renault-Nissan-Mitsubishi Alliance and the Hyundai Motor Group to be able to sell more electric cars than Tesla during the third quarter 2020. These groups can offer electric vehicles on multiple different brands, while Tesla only offers its own vehicles. In addition to this we must also consider the much more varied offer of vehicles than that of the American manufacturer , which currently sells 3 different vehicles in Europe awaiting the debut of Model Y with prices starting from significantly higher price lists than those of some electric vehicles of other companies.

Volkswagen Group sold, in the first 9 months of 2020, a total of 87. 000 fully electric vehicles adding their different brands ; for the Renault-Nissan-Mitsubishi Alliance the figure for the period was equal to 83. vehicles while Tesla closed with 63. 000 vehicles which represent a decrease of approximately 12. 000 unit compared to the same period last year. Declining interest in Model C and Model X, together with production difficulties resulting from the global pandemic, have generated this contraction in Western European markets.

The recovery of traditional car manufacturers

The push of traditional car manufacturers in the electric vehicle sector is also linked the need to mirror the regulations related to pollution. Being able to sell more electric vehicles allows you to improve your position, avoiding incurring penalties from the European Community. Precisely this could generate a positive result for Tesla during the fourth quarter of the year : the sales of own In fact, vehicles contribute to reducing the emissions of traditional vehicle manufacturers, through the sale of bonuses in exchange for money: the more Tesla sold, therefore, would be good news for those manufacturers who have to resort to the contribution of the American company to avoid having to cope to the even higher costs of European sanctions.

We must not in any case forget that Tesla is implementing a vehicle factory in Europe in Berlin : this could allow the American company not only to be more present in the European market but also to better exploit economies of scale that could have a direct impact on a decrease in price lists compared to initial values.