Texas attorney general announces ad tech antitrust probe against Google

Source: The Verge added 16th Dec 2020

  • texas-attorney-general-announces-ad-tech-antitrust-probe-against-google

Texas’ state attorney general has announced new antitrust charges against Google, focusing on the company’s ad tech.

In a bizarre video posted to the office’s verified Twitter account, Texas AG Ken Paxton says the company “repeatedly used its monopolistic power to control pricing” in online ads. “These actions harm every person in America,” Paxton continues. “It isn’t fair that Google can harm the web pages you visit and read.”

#BREAKING: Texas takes the lead once more! Today, we’re filing a lawsuit against #Google for anticompetitive conduct.

This internet Goliath used its power to manipulate the market, destroy competition, and harm YOU, the consumer. Stay tuned… pic.twitter.com/fdEVEWQb0e

— Texas Attorney General (@TXAG) December 16, 2020

In the video, Paxton describes the action as a “multi-state lawsuit,” but it is unclear which other states have joined the lawsuit. A number of collaborating states left the lawsuit after several members of Paxton’s staff accused him of accepting bribes, triggering a broader crisis within the state office. More recently, Paxton’s office has hired private law firms specifically to work on the Google case.

Since the complaint has not appeared in official filings, it is also unclear what specific charges Google will face. Paxton’s office did not respond to a request for clarification. The office’s preliminary probe largely examined Google’s dominance of the online ad marketplace, particularly its recent ad tech acquisitions, so it is expected that the case will follow suit.

Reached for comment, Google denied the claim that digital ad markets are suffering from consolidation, citing recent declines in prices and fees. “Attorney General Paxton’s ad tech claims are meritless, yet he’s gone ahead in spite of all the facts,” a company representative said. “Digital ad prices have fallen over the last decade. Ad tech fees are falling too. Google’s ad tech fees are lower than the industry average. These are the hallmarks of a highly competitive industry.

Today’s case joins a number of parallel antitrust cases being brought against the tech giant. In October, the Department of Justice filed antitrust charges focusing specifically on Google’s contracts with companies like Apple and Mozilla to maintain its dominance in search. Texas has also joined that case as a co-plaintiff.

A third case led by Colorado’s state attorney general is also rumored to be close to filing. The Colorado case would focus on how Google’s search engine design has disadvantaged rivals like Yelp and Genius that also offer competing information services. A recent Politico report said a complaint could be filed “as soon as Thursday,” citing two people close to the probe.

Read the full article at The Verge

brands: Apple  Genius  Google  New  Office  other  
media: 'The Verge'  
keywords: Apple  Google  Internet  

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