Some details about the Disney / Hulu / Max bundle offer were initially revealed back in May, which was followed by Comcast’s announcement of a similar streaming bundle for Xfinity customers that combines Netflix, Peacock, and Apple TV Plus. Disney-owned ESPN is also set to offer a live sports streaming service with Warner Bros. Discovery and Fox later this year.

If large streaming bundles like these prove successful, then we can expect to see more platform combinations offered down the road. Streaming bosses like Warner Bros. Discovery CEO David Zaslav have said that bundling services “just makes an awful lot of sense.” It’s one of the more popular approaches to tackle the streaming fatigue experienced by consumers and to reduce cancellation rates. Netflix — currently the world’s largest streaming service — believes bundling with smaller platforms is of little benefit to the company itself, however.