ARD has reason to be happy: With nationwide 000, 7 percent achieved their third-party television programs 2020 together the highest market share and thus the greatest audience success since 16 Years. Converted to absolute numbers, an average of 24, 8 million people tuned into one of the third programs of the ARD. The ARD announced this in a press release.

Regional programs For the ARD chairman Tom Buhrow, the reason is clear: “Television at eye level, close to people and their everyday lives, reliable information. Especially in times of the corona pandemic, people in Germany have placed their trust in third parties.” According to Buhrow, the numbers would also show that viewers appreciate how ARD has further developed and modernized its regional programs.

The third programs include BR-Fernsehen, hr-Fernsehen, NDR television, MDR television, Radio Bremen television, rbb television, SR television, SWR television and WDR television.

Compared to the year 2019 the average daily reach increased by a total of 1.6 million people, with the 14 – to 49 – year olds at 190. 000. In the time from 18 to 20 Clock, in which the third programs mainly offer news formats and regional information, they reached 2020 with 19, 2 percent market share the highest value in its history.

The prime time of 20 to 23 o’clock. The reach of the third party increased compared to 2020 in this timeline from 14, 7 on 15, 9 million. The numbers were determined by the AGF video research.

(nij)