The 2020 was a difficult year for numerous companies, but not for TP-Link , in particular for the Italian office, which saw the its turnover grow by 60% compared to the previous year, passing from 30 million euro to 50 millions. The success is due to the optimization and reorganization of the supply chain and logistic activities, which have made it possible to guarantee the continuity of the service even during the lockdown.

TP-Link: 4G Extender and Router Drive Company Growth

Among the products that have contributed to TP-Link’s rapid growth in Italy are routers, extenders and smart home devices from the TAPO family, but above all 4G routers. All devices that have supported the remote connection needs of families and companies, which have had to quickly react to the situation to continue their activities.

“ The 2020 has been an extremely challenging year but our strategy is giving us satisfaction “- stated Diego Han, Country Manager Italy of TP-Link – “We have strengthened our market leadership, proving not only resilient to the pandemic, but also able to accommodate constantly growing connectivity needs. of high quality, by making sure they were on the shelves without interruption and by developing new ways of communicating with partners and customers, we were able to achieve significant growth that we intend to strengthen in the coming year “.

TP-Link: what awaits us in 2021

TP-Link expects growth will not stop in 2021, always driven by 4G routers, but also by the company’s new 5G solutions , which will be available in the first half of next year. Even the Wi-Fi 6 devices, some of which are already available, will represent an important part of the product portfolio, also due to the growth of IoT solutions, which will require more effective network equipment.

TP-Link expects to grow in both the consumer and professional sectors, with Omada SDN and Agile Solutions , the first designed for the needs of SMEs, the second for those of service providers.