The Mozilla Foundation hopes for an early integration of Apple’s anti-tracking system in iOS 14: A mandatory opt-in for Tracking through apps is a “big gain” for end users, the foundation emphasized. What is needed now is a “massive demonstration of support” by the users so that Apple will be strengthened to implement the function as planned. The iPhone manufacturer has postponed the introduction of the tracking warning after considerable protests from advertisers and app providers to 2021 – developers want more time with it give the implementation, hot it.

Mozilla insists on implementation of the anti-tracking function You have to ensure that Apple now “remains strong” and that iPhone users will soon be able to offer the “improved data protection function”, emphasized Mozilla. Only around half of iPhone users even know that there is an advertising ID (IDFA – Identifier for Advertising) in iOS and that apps use this to collect data, explains the Foundation with reference to a 2019 survey carried out. Previously, several human and civil rights organizations, including Amnesty International and the Electronic Frontier Foundation (EFF), had called on Apple to implement it immediately, and the group then confirmed that the function “Beginning “.

Mozilla has been criticizing the advertising ID for a long time and has repeatedly called on Apple to make adjustments. Up to iOS 13 users can only block IDFA access manually, the function is hidden in the data protection settings. With iOS 14, apps are no longer allowed to simply read the advertising ID, but users must first use the Apple framework ATT (App Tracking Transparency) ask for permission – the user receives a warning and can agree to or reject the tracking. The use of the framework for the tracking opt-in was originally supposed to become mandatory in autumn, but Apple postponed that.

Advertising industry unsettled The advertising industry fears a “tectonic shift” due to the tracking opt-in and is looking for workarounds to continue delivering targeted advertising, such as CNBC reported. Many advertising companies are not yet clear which guidelines they have to adhere to. Apple’s software boss warned app providers once again last week that circumventing “App Tracking Transparency” could result in being kicked out of the app store.

Developers must note that embedded SDKs and Single sign-on services from third-party companies may fall under Apple’s requirements for a tracking opt-in, each app is responsible for this.

(lbe)